Cookie Policy
This Cookie Policy explains how mfrkit.co.uk uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
When you browse our store for foam rollers, massage balls, resistance bands, and other myofascial release tools, cookies help your browser remember what you placed in your cart, which stretching equipment pages you visited, and how you found our site.
This policy sits alongside our Privacy Policy and Terms of Service. It focuses specifically on cookie files and similar browser storage technologies. We have written it in plain language so you can understand what is placed on your device, why it is there, and how to remove it.
We do not use cookies to collect personally identifiable information without your express permission. If you have questions after reading this document, you can reach our team using the contact details at the bottom of this page.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their sites work, or to work more efficiently, and to provide reporting information. A cookie file allows the site to remember your actions and preferences over a period of time, so you do not have to re-enter the same details on every visit.
On a store like ours, that could mean remembering which peanut massage ball you added to your basket, keeping your selected product filters active as you browse, or noting that you viewed a particular back support cushion so the page loads faster when you return.
Cookies are not programs. They do not run code on your device, cannot read files stored on your hard drive, and cannot transmit viruses. Most modern browsers let you view, block, or delete cookies through their settings menu. We describe how to do that further down this page.
Why we use cookies
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons so that our site can operate, and we refer to these as essential or strictly necessary cookies. Without them, core functions like checkout, login, and session security would stop working.
Other cookies enable us to track and understand the interests of our users so we can improve the experience on our site. For example, if many visitors search for knee support sleeves or mobility tools for seniors and then leave without finding what they need, analytics cookies help us spot that gap and adjust our product range or navigation.
We also use cookies to measure whether our stretching guide pages and recovery blog articles are genuinely useful. Knowing which foam rolling exercises and body stretching routine pages get repeat visits tells us where to invest more writing time. We never sell cookie-derived browsing data to third parties.
Types of cookies we use
The cookies on our site generally fall into three categories. Each one serves a different purpose and stays on your device for a different length of time.
Required for the store
These cookies keep the site running. They manage your shopping cart as you move between foam roller product pages, secure the checkout process, and prevent the same item from being added twice by accident.
Traffic and behavior
These help us understand which pages are read most, where visitors arrive from, and where they leave. If a stretching for beginners guide has a high exit rate, we can rewrite it. The data is aggregated and does not identify you as an individual.
Preferences and settings
These remember choices you make, such as your preferred region, whether you have dismissed a banner, or which yoga mat color filter you applied last visit. They make returning visits feel more continuous.
We do not use cookies to collect personally identifiable information without your express permission. Where analytics or functional cookies are not strictly necessary, they are only placed after you give consent through the cookie banner that appears on your first visit.
Controlling cookies
You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
In practical terms, rejecting non-essential cookies means the store will still load, you can still read our recovery guide articles, and you can still place an order for a muscle massage roller or resistance bands. What you lose is convenience: your cart will not persist between visits, and our pages will not remember your filter preferences.
You can also clear cookies that have already been set. Most browsers offer this option under their privacy or history settings, and it will sign you out of most sites at the same time.
- Chrome Settings → Privacy and security → Cookies and other site data
- Firefox Settings → Privacy & Security → Cookies and Site Data
- Safari Settings → Privacy → Manage Website Data
- Edge Settings → Cookies and site permissions → Manage and delete cookies and site data
Menu names may vary between browser versions. If you cannot find the option, search for "cookies" inside your browser's settings search bar.
Third-party cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the site, deliver advertisements on and through the site, and so on. These third parties may include analytics providers and social media platforms that help us understand how you interact with our recovery content.
When a third party sets a cookie through our site, they control what that cookie does and how long it stays on your device. We choose providers that offer clear opt-out mechanisms, and we list the most common categories below so you know what to expect.
- Analytics Aggregated traffic data, page views, and session duration. Helps us decide which stretching equipment guides to expand.
- Advertising May show MFR Kit products on other sites you visit. You can opt out of interest-based ads through your browser or device settings.
- Social Share buttons on product pages may set cookies from the relevant platform if you click them.
Updates to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
When we make a material change, we will update the "Last reviewed" date at the top of this page. If the change is significant, we may also post a notice on the homepage or send an announcement to customers who have created an account with us.
This document was last reviewed and confirmed by the MFR Kit team in August 2026. The next scheduled review is twelve months from this date.
Read our Privacy PolicyQuestions about cookies?
If you want to know more about how mfrkit.co.uk uses cookies, or if you want to ask us to explain a specific cookie file you found on your device, our team is available during normal UK business hours.
Contact MFR Kit88 Wellness Way
Edgbaston, Birmingham
B15 2TH, United Kingdom
Monday – Friday
9:00 – 18:00 UK time
Read these alongside this Cookie Policy for the full picture of how we handle your data.