MFR Kit MFR Kit Birmingham, UK

Legal · Data Protection

Privacy Policy

Last updated: 6 August 2026

This Privacy Policy describes how mfrkit.co.uk collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. We are committed to protecting the privacy of our users in accordance with UK data protection laws.

Section 01

Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. This includes device information (version of web browser, IP address, time zone) and order information (name, billing address, shipping address, payment information).

Device information is collected automatically when you browse our store — for instance, the browser type you use, your operating system, and your time zone help us display our myofascial release tools and stretching equipment in a format that works on your screen. Order information is provided by you at checkout, and we use it to pack and ship your items correctly.

Section 02

How We Use Your Personal Information

We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers. We process this information to fulfill contracts with you or to pursue our legitimate business interests.

In practical terms, this means we use your email address to send you order confirmations and tracking details when your foam roller, massage balls, or resistance bands leave our Birmingham warehouse. If you opt in to our newsletter, we may also send updates on new fitness bands, yoga mats, or pilate mats we have added to the store. You can unsubscribe from marketing emails at any time using the link in each message.

Section 03

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example, we use service providers to power our online store and to handle logistics for shipping our fitness equipment. We may also share information to comply with applicable laws and regulations.

Our service providers include payment processors that handle your card transaction securely, and couriers that deliver your knee support sleeve, back support cushion, or peanut massage ball to your door. These providers only receive the information they need to carry out their specific function. We do not sell your Personal Information to third parties for their own marketing purposes.

Section 04

Your Rights Under GDPR

If you are a resident of the UK or EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information provided on this site.

Your specific rights include

  • The right to access — requesting a copy of the personal data we hold about you.

  • The right to rectification — asking us to correct information that is inaccurate or incomplete.

  • The right to erasure — requesting that we delete your personal data where there is no lawful reason for us to keep it.

  • The right to data portability — receiving your data in a structured, machine-readable format so you can transfer it to another service.

  • The right to object — telling us to stop processing your data for specific purposes such as marketing.

To exercise any of these rights, email us at [email protected] with a clear description of your request. We will respond within one month, as required by UK GDPR.

Section 05

Data Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. We do not store credit card details nor do we share customer details with any 3rd parties for their own marketing purposes.

We keep order records so that we can verify past purchases if you contact us about a previous order of a muscle massage roller or knee brace for sports, and so that we can meet our accounting and tax obligations. If you would like us to remove your account and order history, contact us and we will action your request where we are not legally required to retain the records.

Section 06

Changes to This Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The date of the last update will be displayed at the top of the policy.

If we make material changes — for instance, a new way we collect data or a new service provider we use to process orders for mobility tools for seniors or gentle fitness equipment — we will post a notice on this page and update the date shown above. We encourage you to review this policy periodically when visiting our store.

Section 07

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, you can reach us using the details below or through our contact page.

Address

88 Wellness Way, Edgbaston, Birmingham, B15 2TH, United Kingdom

Mon–Fri: 9:00–18:00

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For details on how we use cookies and similar technologies, read our Cookie Policy. Our Terms of Service covers the conditions that apply to browsing and ordering from the Site.